Monday, 27 January 2014


Pam: Thanks Gloria for agreeing to be our first victim of 2014. You have been given lots of press time  and featured in a few blogs these past few weeks leading up to the launch of you latest novel “Corpse Flower” published by Dundurn Press. 

Liz reports from yesterdays launch of Corpse Flower in the Shakespeare Arms, Guelph.

Authors Posing at the book launch of Gloria's second mystery novel,  'Corpse Flower'
Despite ongoing nasty Ontario winter weather, the launch of Corpse Flower went ahead and was well attended.  Pam was wise to not to chance the drive from Oakville to Guelph, but I was fortunate to be only 10  minutes away so could safely get there.   Nice to see Melodie Campbell and her husband, along with Alison Bruce.  Gloria was appropriately tricked out with her trademark skull and bones jewellery and an appropriate hat to complement.   Lots of munchies, and of course – CAKE!

What are the steps you took, getting from finished book to the launch of Corpse Flower?

In the months and weeks leading up to the release date of Corpse Flower, my publisher,     Dundurn Press, was busy posting ARC files to review sites, arranging press coverage and reviews, filling bookstores with print copies, delivering electronic files to online vendors — and dozens of other tasks.  While all that was happening, I did my best to raise my profile on social media - Facebook and Twitter – and arranged a blog tour for the weeks leading up to, and following, the release date. At author readings and other events, I read excerpts from Corpse Flower before it was even available for sale! In short, I did anything and everything I could think of to promote my book. I’m not a professional marketer, so my strategy is: try everything and hope some of it is effective!  Needless to say, the sequel to Corpse Flower had to be put aside for the time being, but I’m hopeful I’ll be able to get back at it soon. Like, any day now …

Click on URL below for the complete interview.

1 comment:

Gloria Ferris Mystery Writer said...

It was good fun despite the abysmal weather!