International Thriller Writers' members: Chad Bishop, J. H. Bográn, and Donna Warner are on hand this week to lead the discussion on book marketing. A popular book marketing strategy for authors, with a back list of books, has been to offer free digital copies to encourage readers to buy a subsequent novel. Has this trend affected today’s sales? Follow along in the “comments” section of the ITW Roundtable site: http://tinyurl.com/ybwu5n4e
My closing remark March 18, 2018 at 11:58 a.m.:
Donna J. Warner says:
It’s been a pleasure to participate in this week’s Roundtable
discussion on book marketing. If only there was a quick fix to achieving
our marketing goals.
My take away message from comments from fellow topic leaders. supplemented with my research and personal experience, is that we, as authors, must continue to: a) focus on creating quality content, i.e., no matter what marketing strategies we utilize, sales will not increase unless our work is polished to the best of our ability, edited professionally, and has benefited from input from beta readers prior to publication; b) continue to create a back list of books; and c) dedicate at least 50 minutes a week to investigate and select different marketing techniques to test.
In closing, I offer the following quote:
“A book worth reading is worth buying.” -John Ruskin
My take away message from comments from fellow topic leaders. supplemented with my research and personal experience, is that we, as authors, must continue to: a) focus on creating quality content, i.e., no matter what marketing strategies we utilize, sales will not increase unless our work is polished to the best of our ability, edited professionally, and has benefited from input from beta readers prior to publication; b) continue to create a back list of books; and c) dedicate at least 50 minutes a week to investigate and select different marketing techniques to test.
In closing, I offer the following quote:
“A book worth reading is worth buying.” -John Ruskin
